Privacy Policy

Last updated: 23 March 2026

1. Data controller

For any privacy-related request, you can contact us at: serataperfetta@gmail.com

2. Data we collect

Navigation data: we automatically collect technical information such as IP address, browser type, operating system, pages visited and session duration via Vercel Analytics, Google Analytics and Microsoft Clarity.

Behavioral data (Microsoft Clarity): with your consent, we anonymously record on-site behavior (cursor movements, clicks, scroll, optional session recordings) to analyze and improve the user experience. Microsoft Clarity automatically masks text content entered by the user: we do not collect personally identifying data through this tool.

Data you provide voluntarily: when you use the contact form, we collect your name, email and message content.

Local preferences: your preferences (city, budget, favorite activities, favorites) are saved locally in your browser (localStorage/sessionStorage) and are not sent to our servers.

We do not collect: sensitive data, payment data, login credentials. No signup is required to use the service.

3. Purpose of processing

Collected data is used to:

  • Provide and improve the activity suggestion service
  • Analyze site usage to improve user experience
  • Respond to requests sent via the contact form
  • Show relevant advertising (Google AdSense)
4. Cookies and tracking technologies

Technical cookies: required for the site to work (session management, theme preferences).

Analytics cookies: Vercel Analytics and Google Analytics collect anonymous navigation data to improve the service. Data is aggregated and does not personally identify the user.

Microsoft Clarity: with analytics consent, we use Microsoft Clarity (controller: Microsoft Ireland Operations Limited) to analyze user behavior through anonymized heatmaps and session recordings. Clarity sets cookies such as _clck, _clsk, CLID, ANONCHK, MR, MUID, SM with duration from session to 1 year. Data may be transferred to Microsoft servers outside the EU, covered by Standard Contractual Clauses and Data Privacy Framework. Retention: 30 days. Microsoft Privacy Statement. You can withdraw consent at any time from the cookie banner.

Advertising cookies: Google AdSense may use cookies to show personalized ads based on your browsing. You can manage ad preferences via Google Ads Settings.

Third-party cookies: affiliate links to external services (GetYourGuide, Tiqets, Fever, Ticketmaster, TicketOne, VivaTicket, Viator, Musement and others) may set their own cookies according to their respective policies.

5. Affiliate links and third-party services

Serata Perfetta participates in affiliate programs with the following services:

  • GetYourGuide - tourist experiences
  • Tiqets - museum and attraction tickets
  • Fever - experiences and events
  • Ticketmaster - event and concert tickets
  • TicketOne / VivaTicket - event tickets
  • Viator - tours and activities
  • Musement - experiences and attractions

When you click an affiliate link, you are redirected to the partner site. We may earn a commission on purchases made through these links, at no extra cost to you.

Each external service has its own privacy policy. We encourage you to consult it before making purchases.

6. Data retention

Navigation data is kept in aggregated form for up to 12 months.

Data sent via the contact form is kept for as long as needed to handle the request.

Data saved in the browser (localStorage) remains under your control and can be deleted at any time from your browser settings.

7. Your rights

Under GDPR (EU Regulation 2016/679), you have the right to:

  • Access your personal data
  • Request rectification or deletion of data
  • Object to data processing
  • Request data portability
  • Withdraw consent at any time

To exercise these rights, write to serataperfetta@gmail.com.

8. Changes to this Privacy Policy

We reserve the right to update this policy. Changes will be published on this page with the update date.